Social Media Marketing can help grow your business?
Social media as a marketing tool can help grow your business no matter how small it is. With real planning and dedication, it can have a 100 percent lead-to-close rate compared to outbound Marketing. Like all the other forms of marketing, getting the word out there will cost you time or money. However, it is the more potent and a cheaper marketing tool that can help grow your business efficiently.
Social media posts can be used to drive targeted traffic
Social media is critical when it comes to driving traffic to your website. Just a single well placed social media post can drive 100’s of visitors to your website. Even though good SEO will earn you a top position in the search engine rankings, massive traffic like that from social media to your well-optimized web pages will help it climb even faster in the search engine rankings.
Social media ads allow targeting and re-targeting
One of the things that make social media marketing so important is the nature of their ads. Their ads are highly customizable and can, therefore, allow you to target users using their educational level, location, industry, and the pages they have liked. Also, when it comes to the price you cannot beat it. While you can pay $2 or even as much as $50 for a single click depending on the keyword for Google Ad words, you can send a massive traffic via social media for as low as $0.12 on a targeted boosted post.
It gets you more sales
It has been estimated that about 70 percent of business-to-consumer marketers acquired customers through Facebook. Also, a study by Texas Tech University found that the brands that have more active social media profiles have the most loyal customers. Apart from putting your brand’s name in front of potential buyers, social media also gives you the opportunity to provide them with the incentive to buy regularly. With time, your active social media presence will give you more loyal customers.
You can respond to problems immediately
One of the amazing benefits of social media marketing is the ability to get feedback faster. The immediate feedback can be helpful in situations where there is a problem with your product or service. You will often be the 1st to know whether there are issues and therefore take the necessary steps towards resolving them.
It can help you build relationships with influence
When done right, social media marketing can help you interact with your customers and build real relationships. This is because you can read their posts and get insights of their daily lives which may also help you in adjusting your marketing strategy. Through their posts, you will get to know what products they are buying, and why they are buying them. You can also connect with other businesses and become aware of their marketing strategies and where there are loopholes through their customer’s posts and comments.
By having social media marketing as part of your business practice, you will be able to boost your website traffic and number of loyal customers in a fun and inexpensive way. If your business is not already active on social media, you can start today by signing up on social media, post updates, find friends and followers, and engage them.